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	<title>Scott Gatz's Blog</title>
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	<link>http://www.scottgatz.com/blog</link>
	<description>I learn something new every day</description>
	<pubDate>Fri, 09 May 2008 21:03:54 +0000</pubDate>
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		<title>Quick DHTML/js/CSS help needed</title>
		<link>http://www.scottgatz.com/blog/2008/05/09/quick-dhtmljscss-help-needed/</link>
		<comments>http://www.scottgatz.com/blog/2008/05/09/quick-dhtmljscss-help-needed/#comments</comments>
		<pubDate>Fri, 09 May 2008 21:03:54 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Random Thoughts]]></category>

		<guid isPermaLink="false">http://www.scottgatz.com/blog/?p=127</guid>
		<description><![CDATA[I&#8217;m working on a launch for my new business, and while I&#8217;ve managed to do all the work myself, from time to time I get stuck and need help.    In these times I&#8217;ve often turned to Craigslist for a quicky expert.   However, in this case, I&#8217;m stuck on something relatively [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m working on a launch for my new business, and while I&#8217;ve managed to do all the work myself, from time to time I get stuck and need help.    In these times I&#8217;ve often turned to Craigslist for a quicky expert.   However, in this case, I&#8217;m stuck on something relatively small that I know someone out there (maybe you fair reader)  can help me with.  </p>
<p>Basically, my new site has a header element, that if you click open, it drops down like a drop down menu (floating over the content below) and fills itself with an iframe.     Here are some mockups:</p>
<p><a href="http://www.scottgatz.com/demo-home-closed.jpg"><img src='http://www.scottgatz.com/demo-home-closed.jpg' alt='Header menu closed' class='alignnone' height=200 width=200 /></a> <a href="http://www.scottgatz.com/demo-home-open.jpg"><img src='http://www.scottgatz.com/demo-home-open.jpg' alt='Header menu open' class='alignnone' height=200 width=200 /></a></p>
<p>If you&#8217;re one of those guys/gals that finds this stuff super easy, can you give me a holler?   I&#8217;ll buy you dinner if you can help me get unstuck (I&#8217;d much rather go to dinner than spend cash on a stranger).    Comment here or drop me a mail at sgatz AT yahoo </p>
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		<title>What&#8217;s up with Scott?</title>
		<link>http://www.scottgatz.com/blog/2008/04/22/whats-up-with-scott/</link>
		<comments>http://www.scottgatz.com/blog/2008/04/22/whats-up-with-scott/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 17:49:54 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Random Thoughts]]></category>

		<guid isPermaLink="false">http://www.scottgatz.com/blog/?p=126</guid>
		<description><![CDATA[The last four months since I left Yahoo have been amazing, largely because I threw all my plans out the window and just allowed myself to enjoy the time instead of adding pressure to accomplish something.   And the results have been great.  So what have I been doing for the last four [...]]]></description>
			<content:encoded><![CDATA[<p>The last four months since I left Yahoo have been amazing, largely because I threw all my plans out the window and just allowed myself to enjoy the time instead of adding pressure to accomplish something.   And the results have been great.  So what have I been doing for the last four months?</p>
<p><strong>I got married</strong> - Well, technically, Craig and I were &#8220;registered as a domestic partner under California state law&#8221; (maybe one day it&#8217;ll be called marriage).  Even though we have been together for 15 years, we thought now would be a great time to make it &#8220;legal&#8221;.  Craig and I spent the better part of the last few months planning a party for a small group of family and friends up in Napa.   We had the most amazing weekend, the weather was spectacular, the food &#038; wine was out-of-this-world and most important our closest friends and family joined us and had an amazing time.   I wish I could re-live it every weekend.</p>
<p><strong>I&#8217;ve been traveling</strong> - New York (2 times), Philadelphia, Baltimore, Palm Springs, and tons of weekend time up in Napa.   I love to travel and to catch up with old friends, and I&#8217;ve been able to do that a bunch.   While these trips have been mostly work related (see below), I made sure to add weekend time onto each trip to enjoy some quality time.   And when you work on the internet you can work from anywhere.   Have laptop&#8230;will travel.</p>
<p><strong>Starting my own company</strong> - I&#8217;ve been working on and off since January on my new company.   I&#8217;ve taken lots of meetings (including a number of excellent ones about partnerships), gotten lots of good advice and have solid progress on building out the site.   It&#8217;s been fun and challenging and now that the wedding is over, it&#8217;s finally time to work full-time.   My next steps: a launch in the next month or so and raising a friends/family/angel round to help prove out the model.   More to come soon.</p>
<p><strong>Taking care of myself</strong> - I&#8217;m finally going to the gym again and I hired a trainer to help me through it all.   I already feel healthier, now onto looking good too! </p>
<p>I keep saying that I&#8217;ll be blogging more here and I really hope to as I work through the next phase of my career.    I&#8217;ll keep sharing my thoughts, but more importantly, I&#8217;ll be asking questions and (hopefully) participating in the conversation.</p>
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		<title>Mainstream media is far from dead</title>
		<link>http://www.scottgatz.com/blog/2008/03/10/mainstream-media-is-far-from-dead/</link>
		<comments>http://www.scottgatz.com/blog/2008/03/10/mainstream-media-is-far-from-dead/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 21:55:11 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Industry]]></category>

		<guid isPermaLink="false">http://www.scottgatz.com/blog/2008/03/10/mainstream-media-is-far-from-dead/</guid>
		<description><![CDATA[The power of network TV is still unparalleled online - will it ever be?
From time to time, you&#8217;ll hear reports of the death of mainstream media.   Newspapers are dying, radio is on the way out, network TV ratings have shrunk dramatically etc.    In most studies we learn that people are [...]]]></description>
			<content:encoded><![CDATA[<p>The power of network TV is still unparalleled online - will it ever be?</p>
<p>From time to time, you&#8217;ll hear reports of the death of mainstream media.   Newspapers are dying, radio is on the way out, network TV ratings have shrunk dramatically etc.    In most studies we learn that people are spending more time online and less with the &#8220;old media&#8221;.   </p>
<p>All of this is true, but only to a point.   The power of television, in particular, to drive behavior is still quite stunning.    </p>
<p>In 1981, MTV launched to very small audience with an old, not very popular song as their first video: &#8220;<a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?i=5195697&#038;id=5195711&#038;s=143441">Video Killed the Radio Star</a>&#8221; by the Buggles.   Record stores reported large numbers of customers asking for the song and ordered up records to meet their customer&#8217;s needs.    Record company execs started calling MTV asking how to get their videos on.    A hit was made.  </p>
<p>Now, 27 years later, we have plenty of internet stories that&#8211;while not quite that large&#8211;show that the internet has the potential to do the same.   e.g. Fall Out Boy clamored itself up through Myspace.  </p>
<p>Something this week caught my eye.  <a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?i=192797605&#038;id=192797464&#038;s=143441">Hallelujah</a>, a 14 year old song from the late Jeff Buckley has been the #1 seller on iTunes for a week.   There&#8217;s been no promotion in the iTunes store.   How?</p>
<p>Well, an American Idol contestant sang an adequate cover of the song.   And then, Simon Cowell mentioned that Jeff Buckley&#8217;s 1994 version is one of his favorite songs.    From nowhere to #1 overnight.    </p>
<p>I have yet to see an example where the internet has had that kind of impact that quickly.    If you know of one, be sure to let me know, but I don&#8217;t see it.     I guess that mainstream media business has got some legs after all&#8230;</p>
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		<title>What happens when you design a product for everyone&#8230;</title>
		<link>http://www.scottgatz.com/blog/2008/02/26/what-happens-when-you-design-a-product-for-everyone/</link>
		<comments>http://www.scottgatz.com/blog/2008/02/26/what-happens-when-you-design-a-product-for-everyone/#comments</comments>
		<pubDate>Wed, 27 Feb 2008 02:39:35 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[Product Management]]></category>

		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.scottgatz.com/blog/2008/02/26/what-happens-when-you-design-a-product-for-everyone/</guid>
		<description><![CDATA[When you build a product, these are exactly the comments you hope to read:   &#8220;Mind blowing!&#8221;, &#8220;wow&#8221;, &#8220;great&#8221;, &#8220;soooooo addicting&#8221;.   When you are building any product, take a little effort up front to think of the different kinds of users - it is likely to pay off in surprising ways.  [...]]]></description>
			<content:encoded><![CDATA[<p>When you build a product, these are exactly the comments you hope to read:   &#8220;Mind blowing!&#8221;, &#8220;wow&#8221;, &#8220;great&#8221;, &#8220;soooooo addicting&#8221;.   When you are building any product, take a little effort up front to think of the different kinds of users - it is likely to pay off in surprising ways.  </p>
<p>Those comments where made about the last product I worked on at Yahoo:  Yahoo! Live.   I think it&#8217;s an addictive product and from what I hear users think so too - it could turn out to be the most successful Advanced Products team product.   </p>
<p>What&#8217;s interesting is where those comments came from.   Dan W pointed out this great post:   <a href="http://blog.deafread.com/abcohende/2008/02/15/yahoos-live-deaf-chat-room/">Yahoo’s LIVE Deaf Chat Room!</a> about how a group of deaf users were delighted by their experience on Y! Live.    Those comments above were from this post and the commenters.</p>
<p>This wasn&#8217;t an accident.    Eric Fixler on my team (and our intern Vibha Bamba) took the extra effort to research users with different kinds of abilities and what they would need in a product like Live.   They brought blind, deaf, and physically challenged users into Yahoo and let them play with Y! Live.    They listened to feedback, they researched how to make flash screen-reader ready.   But most important:  they just took the time to think it through:  what would it be like for a deaf user to use Y! Live.    Turns out that was a good move.   I have a friend who is a sign language interpreter and he tells me that webcams are revolutionizing the way deaf people communicate.   TTD is still around, but now people will just say get on skype to video conference.   Much easier and faster.   </p>
<p>I&#8217;m proud of the work that the team did (especially Eric and Vibha) and I&#8217;m so happy to see these kinds of posts.</p>
<p>So have you thought about how your product will work with all kinds of users?    </p>
<p>UPDATE:  I just noticed that Mike Quoc (the PM on Live) <a href="http://michaelquoc.com/?p=3">has a blog now</a>.   He linked to another similarly great post.   </p>
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		<title>Yahoo! Live from my (former) team</title>
		<link>http://www.scottgatz.com/blog/2008/02/08/yahoo-live-from-my-former-team/</link>
		<comments>http://www.scottgatz.com/blog/2008/02/08/yahoo-live-from-my-former-team/#comments</comments>
		<pubDate>Fri, 08 Feb 2008 18:00:53 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.scottgatz.com/blog/2008/02/08/yahoo-live-from-my-former-team/</guid>
		<description><![CDATA[When I left Yahoo!, I mentioned that there were still two products from my team in development:  Fire Eagle (still not launched) and an unnamed other one.  Well, my team launched Yahoo! Live today.  
Yahoo! Live allows anyone to stream their own live channel.   If YouTube is what happened (past [...]]]></description>
			<content:encoded><![CDATA[<p>When I left Yahoo!, I mentioned that there were still two products from my team in development:  Fire Eagle (still not launched) and an unnamed other one.  Well, my team launched Yahoo! Live today.  </p>
<p>Yahoo! Live allows anyone to stream their own live channel.   If YouTube is what happened (past tense), Live is what&#8217;s happening <i>right now</i>.   Each channel comes with its own chat room and a &#8220;co-viewing&#8221; area where you can see the other people who are watching.  </p>
<p>It&#8217;s a pretty amazing product (even in this early &#8220;experimental release&#8221; phase) and one of those products that the more that you play with it, the more you want to.  They&#8217;ve also launched with ability to embed into your own site and a <a href="http://developer.yahoo.com/ylive/">nice API</a>.   </p>
<p>I&#8217;m proud that I was a part of it and I&#8217;m incredibly proud of the team.   From what I read, they are chasing after some bugs and the initial reaction was more than they thought (pretty amazing to max out your beta servers with zero official press mentions), but I&#8217;m confident they&#8217;ll work through all that.   It&#8217;s a truly amazing team.</p>
<p>Read more <a href="http://next.yahoo.net/archives/87/y-live-–-the-world-is-watching">Mike Quoc&#8217;s post at Yahoo! Next</a> for the details.</p>
<p>And P.S. while the press is loving to Sh*t on Yahoo! these days, this team shows they can still launch an interesting, innovative product.   And if rumors are to be believed, Microsoft is trying to buy Ustream for $50mm.   I suggest they save the money - if the MSFT/YHOO thing goes through, you&#8217;ve got a great team raring to go!</p>
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		<title>Technology should be like film editing</title>
		<link>http://www.scottgatz.com/blog/2008/01/13/technology-should-be-like-film-editing/</link>
		<comments>http://www.scottgatz.com/blog/2008/01/13/technology-should-be-like-film-editing/#comments</comments>
		<pubDate>Sun, 13 Jan 2008 20:35:12 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Product Management]]></category>

		<category><![CDATA[chartjunk]]></category>

		<category><![CDATA[design]]></category>

		<category><![CDATA[overkill]]></category>

		<category><![CDATA[simplicity]]></category>

		<guid isPermaLink="false">http://www.scottgatz.com/blog/2008/01/13/technology-should-be-like-film-editing/</guid>
		<description><![CDATA[Bill Scott, a former coworker and web development rockstar, has a great blog post &#8220;Virtual Pizza Pie Chart: High Tech Chartjunk&#8221; about when a chart design/technology itself becomes the star - instead of the data.   He shows a horrid example from CNN:

Bill says:
What I love is how the technology completely takes over. It [...]]]></description>
			<content:encoded><![CDATA[<p>Bill Scott, a former coworker and web development rockstar, has a great blog post &#8220;<a href="http://looksgoodworkswell.blogspot.com/2008/01/virtual-pizza-pie-chart-high-tech.html">Virtual Pizza Pie Chart: High Tech Chartjunk</a>&#8221; about when a chart design/technology itself becomes the star - instead of the data.   He shows a horrid example from CNN:<br />
<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/L6CTyOWTcCA&#038;rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/L6CTyOWTcCA&#038;rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>Bill says:</p>
<blockquote><p>What I love is how the technology completely takes over. It pops out and looks like it could hurt someone. Then it obscures the rest of the panelists. And finally Anderson is so enamored with trying to keep it from bursting again that he is using all his brain cycles to keep the 3D virtual pie chart on that silly piece of cardboard.</p></blockquote>
<p>Bill makes me think of a metaphor I often use.   Being a technologist is like being a film editor.  I&#8217;m specifically thinking about personalization technologies but most technology has this paradigm.   </p>
<p>If a film is edited well, the audience will talk about how the movie was exciting, dramatic, and the story just grabbed you - no one will say &#8220;that was a well edited film&#8221;.  But if you do your job poorly, everyone will notice - &#8220;that was so choppy&#8221;, &#8220;the editing was off&#8221;, etc.   </p>
<p>We need to remember that our job is to build technology that fades into the background so the user can focus on what really matters: the content, the community, their friends.   </p>
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		<title>Chase Bank doesn&#8217;t want to not spam me</title>
		<link>http://www.scottgatz.com/blog/2007/12/20/chase-bank-doesnt-want-to-not-spam-me/</link>
		<comments>http://www.scottgatz.com/blog/2007/12/20/chase-bank-doesnt-want-to-not-spam-me/#comments</comments>
		<pubDate>Thu, 20 Dec 2007 19:20:20 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://www.scottgatz.com/blog/2007/12/20/chase-bank-doesnt-want-to-not-spam-me/</guid>
		<description><![CDATA[

So I&#8217;m a very loyal Chase Bank customer, and I have been for over 15 years.   I like them 1000x better then the west coast banks like BofA and Wells Fargo that charge fees to me where they bear no / very little cost. Don&#8217;t get me started about how BoFA charges me [...]]]></description>
			<content:encoded><![CDATA[<p><img style="cursor: pointer;" class="yfsc_image" id="yfsc_3_12402951@N00" src="http://farm3.static.flickr.com/2125/1848623016_3a7ea0e691_t.jpg" align="left"/>
</p>
<p>So I&#8217;m a very loyal Chase Bank customer, and I have been for over 15 years.   I like them 1000x better then the west coast banks like <span class="yshortcuts" id="lw_1198178293_1">BofA</span> and <span class="yshortcuts" id="lw_1198178293_2">Wells Fargo</span> that charge fees to me where they bear no / very little cost. Don&#8217;t get me started about how BoFA charges me $3/transaction for using my ATM card - on top of what the ATM provider charges - in towns where there are no BofA ATMs.   Paying $6 to take $60 out of my account is robbery.   But I digress.</p>
<p>I got a notice in the mail from Chase saying (emphasis mine):</p>
<blockquote><p>We are changing the way we manage our customer&#8217;s preferences&#8230;This change allows you <b>more options</b> to specify which mail <b>offers you do not want to receive</b>. </p>
</blockquote>
<p>Now I&#8217;ve spoken my share of corporate-speak over the years, but it took me a minute to even understand this sentence.    My first reaction: &#8220;thanks Chase! I really wanted more ways to tell you NO&#8221;. <img src="http://www.scottgatz.com/blog/wp-includes/images/smilies/icon_wink.gif" alt=";)" class="wp-smiley"/>  I&#8217;m surprised that they didn&#8217;t add on &#8220;our consumer research has told us that you like checking more boxes&#8221;.</p>
<p>But then came the real evil sentence (next to 9 checkboxes and a signature field):</p>
<blockquote><p>unless you tell us otherwise, you may begin to receive offers in the mail about these products and services</p>
</blockquote>
<p>So chase managed to take my &#8220;NO, nothing in the mail please&#8221;, and turned it into 9 separate yeses.   I guess no really means yes if you work at a bank.    This is exactly how companies get the bad reputations that they do.   And now with most banks becoming megabanks, they can get away with it.    Sad, really.   </p>
<p>I&#8217;ll file this away in the &#8220;if you ever catch me wanting to do this, slap me&#8221; category.</p>
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		<title>Life After Yahoo!: Preface</title>
		<link>http://www.scottgatz.com/blog/2007/12/17/life-after-yahoo-preface/</link>
		<comments>http://www.scottgatz.com/blog/2007/12/17/life-after-yahoo-preface/#comments</comments>
		<pubDate>Tue, 18 Dec 2007 01:13:49 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.scottgatz.com/blog/2007/12/17/life-after-yahoo-preface/</guid>
		<description><![CDATA[

After almost 10 years leading product teams at Yahoo, I&#8217;m moving on.    I&#8217;ve been thinking for a while that I wanted to take some time off and press the &#8220;reset button&#8221; on my brain, but it has been a grueling coming to a final decision.   And its complicated by the [...]]]></description>
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</div>
<p>After almost 10 years leading product teams at Yahoo, I&#8217;m moving on.    I&#8217;ve been thinking for a while that I wanted to take some time off and press the &#8220;reset button&#8221; on my brain, but it has been a grueling coming to a final decision.   And its complicated by the fact that I really love my job and the people I work with.   </p>
<p>Looking back over the last 10 years, I am proud of the measurable impact I&#8217;ve made on Yahoo!   I&#8217;m proud of the many years I was known as the <a href="http://my.yahoo.com/">My Yahoo!</a> guy, bringing you the features you love and growing Yahoo&#8217;s audience significantly.   I&#8217;m proud of my work with <a href="http://rss.yahoo.com/">RSS at Yahoo</a>, bringing openness to My Yahoo and many other products&#8211;including an <a href="https://publisher.yahoo.com/portal/cm/RSSAdLayout.php">RSS ad product</a>.   I&#8217;m proud of my time as GM of <a href="http://search.yahoo.com/">Yahoo! Search</a> when I pitched the idea and launched sponsored search and helped move Yahoo from directory search to web search model.  And I helped <a href="http://blo.gs/">make</a> a <a href="http://www.inktomi.com/">few</a> <a href="http://www.overture.com/">acquisitions</a> <a href="http://www.geocities.com/">along</a> the <a href="http://www.searchfox.com/">way</a>).  And I&#8217;m proud of leading an innovation incubator (Advanced Products @ Yahoo!) and launching a <a href="http://teachers.yahoo.com/">number</a> of <a href="http://mixd.yahoo.com/">interesting</a> <a href="http://kickstart.yahoo.com/">projects</a>.    But most of all, I&#8217;m proud of the teams I&#8217;ve built and the people I&#8217;ve hired - to this day it is Yahoo&#8217;s people that make this place great. </p>
<p>If you&#8217;ll bear with with me in the coming days, I&#8217;ll post some of my favorite stories of those years and give you a little inside view of my proudest moments at Yahoo and the biggest mistakes I made along the way.    And in general, I hope to blog a lot more, covering product management, the industry and people management.  If you aren&#8217;t already a subscriber to this blog, <a href="http://feeds.feedburner.com/ScottGatzBlog">grab the feed</a>.  </p>
<p>My next step is to take some time off to catch my breath and travel a bit.    Then, I&#8217;ll be off on my next adventure.    </p>
<p>It is always tough to leave a job when you are having so much fun and working with great people.  Then again, that&#8217;s probably the <strong>best</strong> time to leave.  I know that I&#8217;m leaving behind a strong, talented team.   My team&#8217;s major projects are going well and two will launch early in 2008.    And two people whom I admire and enjoy working with are keeping the torch burning.   <a href="http://www.chaddickerson.com/blog/">Chad Dickerson</a> will be leading Advanced Products and <a href="http://www.salimismail.com/">Salim Ismail</a> (my partner in crime over last few months) will continue to lead the Brickhouse program.   </p>
<p>All of which made it possible for me to leave with ease, and I&#8217;m thankful for that.   I&#8217;m not going too far, I&#8217;m still a fan of Yahoo.   I&#8217;ll help in any way I can with my teammates&#8217; upcoming launches, I can&#8217;t wait to tell people about them.</p>
<p>So thank you to all the people that I&#8217;ve gotten to meet and to work alongside, you made my decade.    Wish me luck as I start the next one&#8230;</p>
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		<title>New Yahoo! Shortcuts plugin</title>
		<link>http://www.scottgatz.com/blog/2007/12/13/new-yahoo-shortcuts-plugin/</link>
		<comments>http://www.scottgatz.com/blog/2007/12/13/new-yahoo-shortcuts-plugin/#comments</comments>
		<pubDate>Fri, 14 Dec 2007 01:19:41 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Blogging]]></category>

		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.scottgatz.com/blog/2007/12/13/new-yahoo-shortcuts-plugin/</guid>
		<description><![CDATA[One of my favorite features of Yahoo! Mail is that little hover that shows a map when you mouseover an address.   There are bunch of those actions and in most cases they make Mail more useful.   
Now there&#8217;s a way to add those things to your blog.  The new Yahoo! [...]]]></description>
			<content:encoded><![CDATA[<p>One of my favorite features of <span class="yshortcuts" id="lw_1197595112_0">Yahoo! Mail</span> is that little hover that shows a map when you mouseover an address.   There are bunch of those actions and in most cases they make Mail more useful.   </p>
<p>Now there&#8217;s a way to add those things to your blog.  The new <a href="http://shortcuts.yahoo.com/">Yahoo! Shortcuts plugin for wordpress</a> helps you insert those things.    I&#8217;m not sure how often I&#8217;ll use them, but I installed the plugin to see.  </p>
<p>
<img style="cursor: pointer;" class="yfsc_image" id="yfsc_1_13606938@N00" src="http://farm3.static.flickr.com/2301/2099587363_6b508b28c0_t.jpg" align="left"/> Off the bat, I&#8217;m not in love with the <span class="yshortcuts" id="lw_1197595112_1">Yahoo! Search</span> ones (don&#8217;t seem to add much value - a link to search?) and I&#8217;m not sure why I&#8217;d link to <span class="yshortcuts" id="lw_1197595112_2">Yahoo Shopping</span> when there&#8217;s no revshare program in place.  I like the flickr integration, you can very easily add pictures.   It&#8217;s slick. </p>
<p>On the negative side, it&#8217;s a beta, and buggy - I can&#8217;t remove ones from this post that I don&#8217;t like without editing the HTML - I&#8217;ll report that to the team. Also, I&#8217;d love a way to say &#8220;I never want Search Links&#8221;.   Looking to the future, I&#8217;d love it if this opened up, so amazon could write a plugin to replace Y! Shopping.   </p>
<p>If you use <span class="yshortcuts" id="lw_1197595112_3">Wordpress</span>, check it out.   </p>
<p>UPDATE: I neglected to say that I think this is all pretty cool and nice for a first cut.   I&#8217;m excited about where this can go.    And BTW, I saw a demo yesterday of something in a similar vein and I can only hope Yahoo keeps building these add-ons that make our blogging life easier.</p>
<p>And now here is a list of things hoping to trigger the shortcuts:</p>
<ul>
<li><span class="yshortcuts" id="lw_1197595112_4">Yahoo! Inc</span> - YHOO
</li>
<li><span class="yshortcuts" id="lw_1197595112_5">500 3rd St., San Francisco, CA</span>
</li>
<li><span class="yshortcuts" id="lw_1197595112_6">Nikon D-80</span>
</li>
<li>Please buy this for me: 2008 <span class="yshortcuts" id="lw_1197595112_7">Mercedes-Benz SL-Class SL55 AMG Roadster</span>
</li>
<li><span class="yshortcuts" id="lw_1197595112_8">Barack Obama</span>
</li>
</ul>
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		<title>Where yahoo is developing a voice&#8230;</title>
		<link>http://www.scottgatz.com/blog/2007/12/04/where-yahoo-is-developing-a-voice/</link>
		<comments>http://www.scottgatz.com/blog/2007/12/04/where-yahoo-is-developing-a-voice/#comments</comments>
		<pubDate>Tue, 04 Dec 2007 23:45:19 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.scottgatz.com/blog/2007/12/04/where-yahoo-is-developing-a-voice/</guid>
		<description><![CDATA[I&#8217;ve been delinquent in blogging about the new Next* blog (at next.yahoo.com).  It&#8217;s a place to launch new interesting yahoo projects that aren&#8217;t big enough or &#8220;official&#8221; enough to get a press release or a corporate blog mention.   It&#8217;s also a place for things that would otherwise fall through the cracks (not [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been delinquent in blogging about the new Next* blog (at <a href="http://next.yahoo.com">next.yahoo.com</a>).  It&#8217;s a place to launch new interesting yahoo projects that aren&#8217;t big enough or &#8220;official&#8221; enough to get a press release or a corporate blog mention.   It&#8217;s also a place for things that would otherwise fall through the cracks (not quite a fit in any existing business unit).   But my favorite is that the idea is to have a place where various Yahoos have a voice, be it controversial, grumbly, or whatever.     </p>
<p>Reading it for the last few weeks shows that they are still trying to find that voice, but I know they aren&#8217;t looking to build a corporate mouthpiece.   The first sign of that attitude was the pre-launch splash screen, which made no sense, but made me laugh:</p>
<p><img src="http://farm3.static.flickr.com/2250/2087824774_1a8cc896a0.jpg?v=0" height="211" width="450"/></p>
<p>I&#8217;m psyched to see my team posting on Next*, <a href="http://next.yahoo.net/archives/41/zyncs-fall-commencement">today is a post from Ayman about Zync</a>, give it a read.</p>
<p>Props to Havi, JR, Ernie, and from my team: Keith and Matt (for the design).  They were even nice enough to stoke my ego by mentioning my name in the footer.  </p>
<p>Subscribe to Next* - <a href="http://next.yahoo.net/?feed=rss2">Feed</a> - <a href="http://add.my.yahoo.com/content?.intl=us&#038;url=http%3A//next.yahoo.net/%3Ffeed%3Drss2">+Add to My Yahoo!</a></p>
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		<title>Latest from my team: Y! Kickstart + $25,000</title>
		<link>http://www.scottgatz.com/blog/2007/11/04/latest-from-my-team-y-kickstart-25000/</link>
		<comments>http://www.scottgatz.com/blog/2007/11/04/latest-from-my-team-y-kickstart-25000/#comments</comments>
		<pubDate>Mon, 05 Nov 2007 05:39:22 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.scottgatz.com/blog/2007/11/04/latest-from-my-team-y-kickstart-25000/</guid>
		<description><![CDATA[My blog has been a little quiet of late, mostly because my team has been heads down on building out three new products.     You&#8217;ll hear more about the others (one is code named freeagle) in the coming weeks, but today is Y! Kickstart&#8217;s day.
Y! Kickstart is a professional network with a [...]]]></description>
			<content:encoded><![CDATA[<p>My blog has been a little quiet of late, mostly because my team has been heads down on building out three new products.     You&#8217;ll hear more about the others (one is code named freeagle) in the coming weeks, but today is Y! Kickstart&#8217;s day.</p>
<p><a href="http://kickstart.yahoo.com/">Y! Kickstart</a> is a professional network with a specific purpose:  to connect college students, recent grads, alums and professionals to find jobs, internships and career advice.  </p>
<p>We started with a simple focus:  college students are about to go through a major life transition, finding their first job &#038; career.   For them, submitting resumes to job sites or companies seems like a black hole.   College students are amazingly well networked on Facebook, but that network is about connecting with friends and is more appropriate for fun - in fact many students we talked to expressed frustration that &#8220;old folks&#8221; were coming onto facebook and forcing them to lock down their profiles or worse yet - clean up their act.    Lastly, unlike someone like me who already has an established social network, these folks are just beginning to build their network.</p>
<p>So, enter Kickstart.   It&#8217;s based on the premise that everyone does have a network:  the school you went to, the frat/sorority you were in, the professional/interest group you are in, the companies you interned or worked at.    Kickstart makes it easy to create and browse that kind of network.    While we started with a focus on college students, I&#8217;ve already found it a useful networking tool for me to catch up with old coworkers and fellow alums.  </p>
<p>Anyway, I could type for hours.  The best thing for you to do is signup and give it a whirl.   And when you do, search for me and add me as a connection.  </p>
<p>Right now we&#8217;re in our &#8220;preview&#8221; release and we&#8217;re mostly focused on getting alumni and professionals to join.   And, to give you more incentive:  the US college with the most alumni signed up on Kickstart will get a $25,000 donation to their alumni program.    So take a moment and reach out to all your fellow alums, you&#8217;ll be helping us out, I think you&#8217;ll find it a fun way to connect with former coworkers and alums, and heck you might even win the $25k for your school. </p>
<p><b>UPDATE 1:</b> I neglected to mention, that like most all things from my group, this is a very early stage product.  We know that it&#8217;s missing a lot, and that&#8217;s ok.   I&#8217;d rather get feedback and suggestions and improve it on the fly than wait for months and months to launch - what fun is that?    </p>
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		<title>Where is the wierdest place you&#8217;ve had a meeting?</title>
		<link>http://www.scottgatz.com/blog/2007/08/02/where-is-the-wierdest-place-youve-had-a-meeting/</link>
		<comments>http://www.scottgatz.com/blog/2007/08/02/where-is-the-wierdest-place-youve-had-a-meeting/#comments</comments>
		<pubDate>Fri, 03 Aug 2007 00:57:17 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Random Thoughts]]></category>

		<guid isPermaLink="false">http://www.scottgatz.com/blog/2007/08/02/where-is-the-wierdest-place-youve-had-a-meeting/</guid>
		<description><![CDATA[I like to have one-on-one meetings in more casual settings, and anyone who works with me has probably heard me say &#8220;let&#8217;s take a walk and get coffee&#8221; (meaning a walk to the local barista for a cappuchino).    
Dave and I often do walks around South Park for our meetings.   [...]]]></description>
			<content:encoded><![CDATA[<p>I like to have one-on-one meetings in more casual settings, and anyone who works with me has probably heard me say &#8220;let&#8217;s take a walk and get coffee&#8221; (meaning a walk to the local barista for a cappuchino).    </p>
<p><a href="http://dbottoms.net/">Dave</a> and I often do walks around South Park for our meetings.   In our Sunnyvale office, I&#8217;ve done a few meetings walking along the top of the old garbage dump (it&#8217;s now a nice hill with a running path).  Thanks <a href="http://caterina.net/">Caterina!</a></p>
<p>Today though, I had the topper.   <a href="http://www.elatable.com/blog/">Bradley</a> and I met while sitting on the swings in South Park.   I swear there was a four year old giving us dirty looks for using the playground for business purposes.</p>
<p>Where&#8217;s the wierdest places you&#8217;ve had meetings?</p>
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		<title>ZoneTag now works on fancy phones&#8230;</title>
		<link>http://www.scottgatz.com/blog/2007/07/25/zonetag-now-works-on-fancy-phones/</link>
		<comments>http://www.scottgatz.com/blog/2007/07/25/zonetag-now-works-on-fancy-phones/#comments</comments>
		<pubDate>Thu, 26 Jul 2007 01:11:14 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.scottgatz.com/blog/2007/07/25/zonetag-now-works-on-fancy-phones/</guid>
		<description><![CDATA[My team in Berkeley just launched a new version of ZoneTag for Nokia 3rd Edition phones.   So, that means if you&#8217;ve got a fancy N90, N70 or whatever, your phone can now seamlessly upload geo-tagged photos to flickr.
If you don&#8217;t know about ZoneTag, you should.   On its surface, it is a [...]]]></description>
			<content:encoded><![CDATA[<p>My team in Berkeley just launched a new version of <a href="http://zonetag.research.yahoo.com/">ZoneTag</a> for Nokia 3rd Edition phones.   So, that means if you&#8217;ve got a fancy N90, N70 or whatever, your phone can now seamlessly upload geo-tagged photos to flickr.</p>
<p>If you don&#8217;t know about ZoneTag, you should.   On its surface, it is a great mobile photo uploader for flickr.    You set it up, and everytime you take a photo, it asks you, then uploads it to flickr.    It&#8217;s a great way to get those photos off of your phone - and it does it in realtime.   But it doesn&#8217;t stop there.    It automatically geo-tags your photos based on the cell phone tower you are connected to AND it suggests tags for your photo based on what other people in that location have tagged their photos.   So take a picture at the Sears Tower in Chicago, it&#8217;ll suggest all sorts of skyscraper tags.   Take one here at our office, it&#8217;ll suggest Yahoo!   It really uses the power of people to help make your photos more relevant on flickr.</p>
<ul>
<li><a href="http://zonetag.research.yahoo.com/">Zonetag Home Page</a></li>
<li><a href="http://yahooresearchberkeley.com/blog/2007/07/24/got-n95-zonetag-now-runs-on-nokia-3rd-edition-phones/">Shane&#8217;s blog post about it</a></li>
</ul>
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		<title>Keep Facebook Fun! or No, I won&#8217;t be your friend.</title>
		<link>http://www.scottgatz.com/blog/2007/06/18/keep-facebook-fun-or-no-i-wont-be-your-friend/</link>
		<comments>http://www.scottgatz.com/blog/2007/06/18/keep-facebook-fun-or-no-i-wont-be-your-friend/#comments</comments>
		<pubDate>Mon, 18 Jun 2007 15:49:12 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Industry]]></category>

		<guid isPermaLink="false">http://www.scottgatz.com/blog/2007/06/18/keep-facebook-fun-or-no-i-wont-be-your-friend/</guid>
		<description><![CDATA[After a year or two of &#8220;social network fatigue&#8221;, a new network is spreading virally again: Facebook.   Everyone&#8217;s talking about how Facebook is spreading (again) like wildfire.   A couple of years ago, it spread through colleges around the US and a staggering majority of college students now have a facebook.  [...]]]></description>
			<content:encoded><![CDATA[<p>After a year or two of &#8220;social network fatigue&#8221;, a new network is spreading virally again: Facebook.   <a href="http://blogs.mediapost.com/spin/?p=1062">Everyone&#8217;s</a> <a href="http://news.com.com/2100-1038_3-6191152.html">talking</a> about how Facebook is spreading (again) like wildfire.   A couple of years ago, it spread through colleges around the US and a staggering majority of college students now have a facebook.   </p>
<p>Now, <a href="http://donloeb.com/blog/2007/05/03/am-i-nuts-or-are-adults-flocking-to-facebook-right-now/">the old people are arriving</a>, and more specifically, everyone in my LinkedIn network is asking to be my facebook friend.  (yes, I just called all of you old).   </p>
<p>This has made me pause and ask &#8220;What do I want my Facebook network to be?&#8221;.   I&#8217;m on a lot of services and I actually have different groupings of friends on each.     I use one service for my long lost NYC friends.   I use LinkedIn for my professional network, and what do I use facebook for?     </p>
<p>So I just started doing the unimaginable, I&#8217;m turning down invitations from people I know well.   I&#8217;m clicking &#8220;REJECT&#8221; to those professional contacts.   I want my facebook to be my closest friends (professional and personal).   I want it to be a fun place, I want to know what music they are listening to, what they are doing, restaurants, fun stuff.    I&#8217;ll use a professional network for those professional contacts.  <strong> I want to keep facebook fun!</strong>   LinkedIN CEO Bill Nye unsurprisingly <a href="http://thebrowser.blogs.fortune.com/2007/06/11/linkedin-says-it-owns-business-networking/">agrees</a>.</p>
<p>Since I do want to be friends with you (I like you, trust you and want to keep in touch), I&#8217;ll kindly invite you to LinkedIn instead.   So don&#8217;t be surprised to get a REJECT from Facebook and a INVITE from linked in.</p>
<p>I wonder if other people are feeling the same.    What do you use Facebook for vs. linkedIN??</p>
<p>Related Reading:</p>
<li><a href="http://blog.juicycactus.com/2007/06/facebook-friendships.html">Facebook friendships</a>
</li>
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		<title>Valleywag and Steve Jobs</title>
		<link>http://www.scottgatz.com/blog/2007/06/14/valleywag-and-steve-jobs/</link>
		<comments>http://www.scottgatz.com/blog/2007/06/14/valleywag-and-steve-jobs/#comments</comments>
		<pubDate>Thu, 14 Jun 2007 16:00:17 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Industry]]></category>

		<guid isPermaLink="false">http://www.scottgatz.com/blog/2007/06/14/valleywag-and-steve-jobs/</guid>
		<description><![CDATA[It&#8217;s amazing to me to note how much Valleywag has become a &#8220;must-read&#8221;.  Almost everyone I know reads Valleywag on a daily basis and even those that won&#8217;t admit it later give themselves away with a &#8220;I heard that&#8230;&#8221; quote that came right off of the Valley&#8217;s gossip rag.   Even more amazing [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s amazing to me to note how much <a href="http://www.valleywag.com/">Valleywag</a> has become a &#8220;must-read&#8221;.  Almost everyone I know reads Valleywag on a daily basis and even those that won&#8217;t admit it later give themselves away with a &#8220;I heard that&#8230;&#8221; quote that came right off of the Valley&#8217;s gossip rag.   Even more amazing is how often the rumors are right.   Now that we all read it, I guess that means many more tipsters and people to correct the mistakes.</p>
<p>While I&#8217;ve been thinking about the Valleywag phenomenon lately, I got an up close and personal reminder on my drive home yesterday.    I was driving 280 north and a Silver Mercedes SL 55 passed me.  I&#8217;m a fan of that car (actually, I lust after it), so I paid attention.   Then I noticed the license plate was missing and in its place was a bar code.   Hey, I <a href="http://valleywag.com/tech/web-snoop/the-jobsmobile-266807.php">read about that on Valleywag - everyone was stealing Steve Jobs plates, so they put a bar code on instead</a>.   Was that Steve Jobs?   Well traffic changed and I was able to pass him and it was indeed Steve Jobs.   If it wasn&#8217;t for valleywag, I probably wouldn&#8217;t have taken a second look, but well, Nick Denton has turned me into a valley-star-stalker.</p>
<p>P.S. SL 55&#8217;s must be the standard issue for valley execs, at least 4 high level execs at Yahoo drive them.    Maybe one day&#8230;</p>
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		<title>Mark Zuckerburg: You need a new PR rep</title>
		<link>http://www.scottgatz.com/blog/2007/06/12/mark-zuckerburg-you-need-a-new-pr-rep/</link>
		<comments>http://www.scottgatz.com/blog/2007/06/12/mark-zuckerburg-you-need-a-new-pr-rep/#comments</comments>
		<pubDate>Wed, 13 Jun 2007 00:42:28 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Industry]]></category>

		<category><![CDATA[Product Management]]></category>

		<guid isPermaLink="false">http://www.scottgatz.com/blog/2007/06/12/mark-zuckerburg-you-need-a-new-pr-rep/</guid>
		<description><![CDATA[Dear Mark, 
I watch the Today show nearly every day, and I saw you on the Today Show today.   A coup I&#8217;m sure to get onto America&#8217;s #1 morning show being interviewed by Meredith Viera.   You even brought your mom and sister in tow.   So kudos to your PR [...]]]></description>
			<content:encoded><![CDATA[<p>Dear Mark, </p>
<p>I watch the Today show nearly every day, and I saw you on the Today Show today.   A coup I&#8217;m sure to get onto America&#8217;s #1 morning show being interviewed by Meredith Viera.   You even brought your mom and sister in tow.   So kudos to your PR team for getting that setup.   </p>
<p>But it stopped there.  Why?  Valleyspeak.   It was clear that your PR team coached you in how to talk to the press, you got your &#8220;key messages&#8221; across.   You brushed off the Yahoo acquisition rumors with aplomb.   But it was all in that doublespeak that you only hear here in the valley (hell, I speak that way too).   This wasn&#8217;t the business press you were talking to, this was a mass consumer audience.    They don&#8217;t care about technology, or the technical challenges, or the &#8220;focus on your users&#8221;.   </p>
<p>They want to hear why they should care.   You were sandwiched between a segment on plush toys for 6 year old girls and a martha stewart segment.   You needed to talk about the fun things people do on facebook.   Examples of chance encounters, long lost friends meeting, how a group got someone a job and another saved a life.    You needed to talk about the profound impact that Facebook has had on you <i>as a user</i>.   You needed to answer Meredith&#8217;s most important question &#8220;Why would I use Facebook&#8221;.    She ended your segment saying, &#8220;well I still don&#8217;t know why I&#8217;d use this thing&#8221;.  </p>
<p>That&#8217;s your PR rep&#8217;s fault.   They should have prepped you.   When Good Morning America calls you next week, make sure they do.</p>
<p>&#8211;scott</p>
<p>P.S. It is obviously easier for me to comment as a viewer and I know how hard it is to deal with consumer press.   But Facebook has a real opportunity, just take it and run!</p>
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		<title>Ok, Google Analytics, I take it back</title>
		<link>http://www.scottgatz.com/blog/2007/05/22/ok-google-analytics-i-take-it-back/</link>
		<comments>http://www.scottgatz.com/blog/2007/05/22/ok-google-analytics-i-take-it-back/#comments</comments>
		<pubDate>Tue, 22 May 2007 21:57:17 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Industry]]></category>

		<guid isPermaLink="false">http://www.scottgatz.com/blog/2007/05/22/ok-google-analytics-i-take-it-back/</guid>
		<description><![CDATA[When Google first acquired MeasureMap (and hired Jeffrey Veen), I wrote this post called: Really? Measure Map + Google.
Google hasn&#8217;t had a great history digesting acquisitions (neither has my company) and I was concerned that Google would screw this up.    Also, while I saw potential in MeasureMap, I didn&#8217;t think it met [...]]]></description>
			<content:encoded><![CDATA[<p>When Google first acquired MeasureMap (and hired Jeffrey Veen), I wrote this post called: <a href="http://www.scottgatz.com/blog/2006/02/14/really-measure-map-google/">Really? Measure Map + Google</a>.</p>
<p>Google hasn&#8217;t had a great history digesting acquisitions (neither has my company) and I was concerned that Google would screw this up.    Also, while I saw potential in MeasureMap, I didn&#8217;t think it met the expectations that they set for themselves.</p>
<p>Well, I am happy to have been wrong.   The new Google Analytics is truly a case of 1+1 > 2.   Jeffrey Veen and the whole Analytics + MeasureMap team really came together and created a beautiful, functional, and useful analytics package.</p>
<p>I&#8217;ve long used Mint on my site, but I&#8217;ve recently started using GA along side it and I am fast becoming a fan.    There is tons of info, tons of ways to slice and dice but yet it feels incredibly simple.   One issue (but this was there with Urchin) is that there are still too many features, but they have done an amazing job of hiding the complexity from the average joe (or Scott).  </p>
<p>My favorites:</p>
<ul>
<li>Beautiful graphs with comparison features (compare this period with some other period of time)</li>
<li>World map shows where your visitors come from</li>
<li>Click on any data point to drill down (Feedburner stats does this well too)</li>
<li>Navigation Summary shows entry points and where users clicked next - a complex concept well executed.</li>
</ul>
<p>So, Google, and Jeffrey, I take back my doubt.   Acquisitions are good for companies when they produce these kind of results.  Now, lets hope for DoubleClick&#8217;s, and Aquantive&#8217;s and Right Media&#8217;s sake that this turns into a trend. </p>
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		<title>Why do you people always say that?</title>
		<link>http://www.scottgatz.com/blog/2007/04/23/why-do-you-people-always-say-that/</link>
		<comments>http://www.scottgatz.com/blog/2007/04/23/why-do-you-people-always-say-that/#comments</comments>
		<pubDate>Tue, 24 Apr 2007 01:19:00 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.scottgatz.com/blog/2007/04/23/why-do-you-people-always-say-that/</guid>
		<description><![CDATA[Last week at Web 2.0, Yahoo hosted a dinner at LuLu&#8217;s and invited about 50 people (yahoos and people from around the industry).   I enjoy these things, they are always a good way to meet new people, hear different persectives on the industry and get the word out about what we are up [...]]]></description>
			<content:encoded><![CDATA[<p>Last week at Web 2.0, Yahoo hosted a dinner at LuLu&#8217;s and invited about 50 people (yahoos and people from around the industry).   I enjoy these things, they are always a good way to meet new people, hear different persectives on the industry and get the word out about what we are up to here.   And this night was no exception.</p>
<p>My favorite (and most eye-opening) part of the night happened very early on.    A fellow Yahoo and I were chatting with <a href="http://www.okdork.com/">Noah Kagan</a> and my colleague said something to the affect of &#8220;you know Yahoo is a big company, so&#8230;&#8221; and talked about how you have to navigate the org to get things done.    My colleague was right, it&#8217;s an art working the company to get things moving the right way.   </p>
<p>But, ever the astute one, Noah asked &#8220;Why do you people always say that?  You never hear people at Google say how big Google has gotten&#8211;even though it has&#8211;but people from Yahoo always say that.&#8221;   His point: if you keep saying you are a big company, then you will be one.   He&#8217;s right and he&#8217;s right to have called us out on that.   I say it often too, and I&#8217;m particularly good at navigating the company, but still I shouldn&#8217;t have to and I shouldn&#8217;t just let it be.   And, when I think of it, there are lots of positive things to focus on about Yahoo, why don&#8217;t I say those first:  &#8220;you know Yahoo has a great platform so its easy to scale&#8221; or &#8220;we&#8217;ve got tons of traffic, we just need to decide where to send them&#8221;, etc.     </p>
<p>I&#8217;ve never been a huge fan of the &#8220;postive mental attitude&#8221; cult or those &#8220;The Secret&#8221; guys, but in this case, Noah&#8217;s right.    So starting today, I&#8217;m gonna stop saying &#8220;You know Yahoo is a big company&#8221;.   If you hear me say those words, please call me on it.   You know from my other posts that I&#8217;m committed to positive change, now I just have to speak like it.    </p>
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		<title>Cool new ads (did I really say that?)</title>
		<link>http://www.scottgatz.com/blog/2007/04/10/cool-new-ads-did-i-really-say-that/</link>
		<comments>http://www.scottgatz.com/blog/2007/04/10/cool-new-ads-did-i-really-say-that/#comments</comments>
		<pubDate>Wed, 11 Apr 2007 05:13:17 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://www.scottgatz.com/blog/2007/04/10/cool-new-ads-did-i-really-say-that/</guid>
		<description><![CDATA[I&#8217;ve just returned from my vacation in France and can finally catch up on blogging again.    We had a long layover in London, so we took the Express train into Paddington Station and on the way back, I saw an amazing ad.   I had read about these before, but had [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve just returned from my vacation in France and can finally catch up on blogging again.    We had a long layover in London, so we took the Express train into Paddington Station and on the way back, I saw an amazing ad.   I had read about these before, but had never seen it.   </p>
<p>I looked out the side window of the train and saw an animation.  The ad was basically a &#8220;flipbook&#8221; affixed to the wall of the train tunnel.  As the train passed, the images seemed to be animated (it felt like it was timed perfectly to the train&#8217;s speed), like watching a flash animation or a TV commercial.   This ad was for Microsoft Vista, so you could see Vista&#8217;s expose-like feature show a bunch of windows on your desktop.    </p>
<p>It caught my attention and even delighted me a bit (maybe I&#8217;m wierd).   The thing that fascinates me about this ad is that it is high tech become low tech again.  </p>
<p>The concept of motion photography was pioneered by Eadweard Muybridge.
<div style="float:right; font-size:small; color:gray;"><img width="180" height="120" src="http://upload.wikimedia.org/wikipedia/commons/d/dd/Muybridge_race_horse_animated.gif"/><br />Muybridge&#8217;s photos in motion<br /> wikipedia</div>
<p> He set out to prove that, during a gallop, a horse&#8217;s four hooves were all off of the ground at the same time.   He took multiple individual images to answer the question, in essence creating the basis for motion photogaphy.   Flip these images and you get a running horse.    </p>
<p>Now, in the name of advertising, we are taking an animated image and converting it back to individual frames.   I couldn&#8217;t find the exact ad I saw online, but  <a href="http://www.submediaworld.com/videos/showcase_other/philips_Electric_razor_asia.mpg">here&#8217;s a video taken of an even better one from Japan</a> (sorry I couldn&#8217;t figure out how to easily embed quicktime).    </p>
<p>I&#8217;m a little sad that I now have to see more ads, but I actually like these and appreciate the creativeness.  Congrats to the folks that are turning this into a business.</p>
<p>P.S. I just noticed while searching around that CNET just ran <a href="http://news.com.com/2100-1024_3-6173720.html">an article about these</a>.</p>
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		<title>Reasons to Not Not Start a Startup</title>
		<link>http://www.scottgatz.com/blog/2007/04/02/reasons-to-not-not-start-a-startup/</link>
		<comments>http://www.scottgatz.com/blog/2007/04/02/reasons-to-not-not-start-a-startup/#comments</comments>
		<pubDate>Mon, 02 Apr 2007 18:52:46 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Entrepreneurs]]></category>

		<guid isPermaLink="false">http://www.scottgatz.com/blog/2007/04/02/reasons-to-not-not-start-a-startup/</guid>
		<description><![CDATA[Bradley attended Berkeley&#8217;s startup school last weekend and mentioned that he enjoyed Paul Graham&#8217;s talk about what it takes to start your own startup.   
Paul wrote up notes from that talk (and another similar one) into one of his essays.   His essays are usually a good read but really long and [...]]]></description>
			<content:encoded><![CDATA[<p>Bradley attended Berkeley&#8217;s startup school last weekend and mentioned that he enjoyed Paul Graham&#8217;s talk about what it takes to start your own startup.   </p>
<p>Paul wrote up notes from that talk (and another similar one) into one of his essays.   His essays are usually a good read but really long and this one is no exception.  </p>
<p>I&#8217;ve been lucky enough to meet a few of Paul&#8217;s Ycombinator-funded companies and have been impressed by the founders&#8217; enthusiasm.   They are usually really young and they always come in pairs (Paul requires two founders).  And they always feel that they CAN do it.  </p>
<p>Paul takes aim at all the reasons why we say we CAN&#8217;T do a startup.  It&#8217;s a fun read.   <a href="http://paulgraham.com/notnot.html">Why to Not Not Start a Startup. </p>
<p></a></p>
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