Quotable: “garbage inventory from garbage sites”

But — on the agencies spreadsheets — garbage inventory from garbage sites aggregated on garbage networks often shows a lower cost per click. Many web advertisers, even those that buy banners, treat it as a direct marketing medium.For premium media properties such as ours, this is a contest that should be avoided at all costs. Its a race to the bottom — for the lowest quality ads and the least valuable visitors.

via Why Gawker is moving beyond the blog.

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